Privacy policy

Last modified: April 11th, 2025

At Apex Holding BV (hereinafter referred to as “Apex,” “we,” or “us”), your trust is our most valuable asset. That’s why your privacy is essential to us.

This Privacy Policy applies to:

Our website(s), including but not limited to: https://apeximmo.com.
Landing pages created by Apex for its project partners (hereinafter “landing pages”); and
All (commercial) relationships between Apex, prospects, project partners (or other customers), business partners, and suppliers.

This policy explains what personal data we collect, how we use it, and how we protect it.

We always strive to comply with applicable privacy laws, including:

The Belgian Privacy Act of 30 July 2018 on the protection of natural persons regarding personal data processing;
EU Regulation 2016/679 of 27 April 2016 (General Data Protection Regulation, or GDPR); and
Any other relevant data protection laws.

Please read this Privacy Policy along with our Legal Disclaimer and Cookie Policy.

1. Services Involving Personal Data

Apex Holding’s core activity includes generating leads for project partners, primarily in the real estate sector. We build landing pages that present detailed information about real estate projects (e.g., price ranges, types of units, availability, etc.).

We use advertising (e.g., via Facebook, Google, etc.) to promote these projects. Visitors who click on the ad are redirected to the corresponding landing page. If they are still interested, they may fill out a contact form with their personal data.

In some cases, project partner details (e.g., logo, contact person) are visible directly on the landing page. This means Apex and the project partner share responsibility for the data collected.

Fully completed forms are sent directly to the relevant project partner, who may contact the visitor to provide more information or schedule a visit.

Apex may categorize this data (e.g., residential, luxury, industrial) to improve our services and help advertising partners better target future campaigns.

We commit to handling all personal data in full compliance with GDPR principles, such as:

Transparency – why and how we collect data is always explained.
Data minimization – we collect only what’s necessary.
Purpose limitation – data is used only to improve our service.
Limited retention – we keep data only for as long as it adds value.
Respect for user rights – you have full control over your data.

2. Types of Personal Data We Collect

We may collect the following information:

Full name
Email address
Phone number
Postal code
Budget (in € or other currency)
Preferred location of the property/project
Desired property features (garden, bedrooms, etc.)
Planned timeline for purchase
Preferred way of contact (call, email, brochure, etc.)
IP address
Details about project or business partners
Any information voluntarily submitted through forms or correspondence

3. How We Collect Your Data

We collect your personal data when:

You visit our website or landing pages
You fill in a form
You correspond with us
You request a quote or collaborate with us
You sign up for our newsletter or attend a webinar/seminar

Some fields are required to use our services — these are clearly marked.

4. Why We Use Your Personal Data

We use your personal data for the following purposes:

To connect interested individuals with project partners (e.g., real estate agencies)
To manage contracts and invoicing
To improve our website, services, and future advertising
To send marketing about similar projects (retargeting)
To send newsletters and updates
To follow up after meetings or events
To confirm registration for webinars or seminars
For customer satisfaction surveys or market research
For analytics and statistics

5. Legal Basis for Processing

We process your data based on one or more of the following grounds:

Your consent
The performance of a contract
A legal obligation
The protection of vital interests
A task carried out in the public interest
Our legitimate interest (e.g., improving services or advertising effectiveness)

We always balance our interests with your rights and freedoms. You may object at any time.

6. Sharing Data with Third Parties

We only share your data when necessary and with trusted third parties, including:

Project partners
Advertising partners (to improve targeting)
Software or cloud service providers
Website and platform developers

They are all required to handle your data according to data protection laws.

We may also share data:

With authorities, if legally required
In the event of a business acquisition

We never sell or rent your personal data to third parties without your explicit consent.

7. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure it’s protected through:

EU-approved standard contractual clauses
Binding corporate rules
Approved certification mechanisms (e.g., EU-US Privacy Framework)

8. Data Retention

We keep your data only as long as necessary to fulfill the purposes listed above, unless the law requires us to keep it longer.

9. Your Privacy Rights

You have the right to:

Access your data
Correct or update your data
Delete your data (“right to be forgotten”)
Restrict or object to processing
Transfer your data (data portability)

If you wish to exercise any of these rights, contact us via:

📧 info@apeximmo.com
📬 Apex Holding BV, Lostraat 70, 9850 Deinze, Belgium

You can also unsubscribe from newsletters at any time by clicking the link in our emails.

10. Data Security

We take all reasonable technical and organizational measures to protect your data from loss, misuse, unauthorized access, or alteration.

Your data is stored securely in the cloud. However, no system is 100% secure, and we cannot guarantee absolute security.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will always be published on our website with a clear update date.

We recommend checking this page regularly to stay informed.

12. Links to Other Websites

Our site may contain links to third-party websites. We are not responsible for how these websites handle your data. Always read their privacy policies before sharing any information.

13. Contact Us

If you have any questions or complaints regarding your personal data, feel free to contact us at: